NZ's FIRST sports drink designed for focus and flow.
AVAILABLE FOR
PRE-ORDER NOW
Be among the first to experience NOON, the functional drink designed to sharpen focus, steady nerves, and help you reach your flow.
Refresh Your Focus
Developed by food scientists and born from sports, NOON is designed to keep you calm under pressure and sharp in the moment.
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More than a just sports drink, it fuels both mind and body with clean, science-backed ingredients.
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NOON is made in New Zealand and embodies the philosophy of mind over matter, giving you the clarity to perform and the balance to recover.
Natural
Ingredients
L-Theanine​​
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Caffeine Free​
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Magnesium​
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Butterfly Pea​
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Prebiotics​​
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Focus
Stay sharp without jitters.
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Calm
Control nerves under pressure.
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Balance
Mind + body performance together.
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Natural
Clean, science-backed ingredients.
What People Are Saying
"I heard it's got a few good things in it so I gave it a go to calm my nerves before the match."
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"Yeah, I'd buy it again and I would have it somewhat regularly, especially before sport."
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- James P, Tennis Player
"It made such a difference by keeping me hydrated and refreshed the whole run without cramps thanks to its magnesium."
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"Perfect boost for endurance and recovery."​​​​​
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Trish F, Badminton Player & Runner
"The packaging's quite cute. I like the purple and the focus function as well. It's subtle in flavour, so it's not too sweet."
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"If I saw it in a supermarket, I would reach for it."
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- Marian S, Runner & Dancer
From Then to Now
2023
NOON was inspired on a badminton trip to Thailand, where our co-founder, Adrian experienced Butterfly Pea — a unique flower brewed and drank for calmness.
2024
Returning to New Zealand, nothing like it existed. So we built it. Formulated by food scientists and athletes, NOON blends nature with precision.
Early 2025
The first version of NOON was launched at Auckland farmers markets and local sports clubs, where athletes and everyday movers had their first taste.
Now
The next chapter of NOON is about to begin...
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27 . 10 . 25​
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Be the First to Know
Join the Early Access List for exclusive updates, perks, and early bird access to pre-orders.
FAQ
What makes NOON different from other sports or energy drinks?
Most drinks fuel the body. NOON fuels the body and the mind — supporting focus, calm, and flow.
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Does NOON contain caffeine or sugar?
No caffeine, and no added sugar. Just clean, natural refreshment without the crash.
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What are the active ingredients?
Butterfly Pea Tea, L-Theanine, Magnesium, and Prebiotics — blended to sharpen focus, calm nerves, and support balance.
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When should I drink NOON?
Before training, during workouts, or anytime you want focus and clarity.
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Is NOON vegan, gluten-free, and low calorie?
Yes — NOON is vegan-friendly, gluten-free, and low in calories.
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Where can I buy NOON?
Pre-orders open soon at noon.nz, with gyms, clubs, and retailers to follow.